Vision Mission And Values

Our Vision

To be a global company that maintains its leadership in Turkey in the field of plant nutrition products and is among the top 10 companies in its region.

Our Mission

To produce plant nutrition products with an innovative, quality-oriented and sustainable approach; Adding fertility to our lands and providing the highest level of value to all our stakeholders by expanding conscious agricultural production

Our Values

Our human-oriented working approach

A working approach that gives importance to its employees and customers with an approach that sees people as values, and prioritizes employee loyalty and customer satisfaction. Corporate structure that integrates corporate culture and ethical rules A corporate structure that attaches importance to the ethical rules it determines in management and working principles and corporate relations and prioritizes them above all else.

Corporate structure that integrates corporate culture and ethical rules

A corporate structure that attaches importance to the ethical rules it determines in management and working principles and corporate relations and prioritizes them above all else.

Socially responsible and environmentally friendly

Carrying out a social responsibility project based on social benefit by exhibiting a sensitive approach towards agriculture, soil, environment, nature and producers in all business processes with the motto "We are in the colors of this land".

Openness to continuous development and innovation

As a company, our working approach is always open to development and change, improving itself by renewing itself, adapting to technological changes and innovations in the world, and attaching importance to sustainability and technology.

Transparency and accountability

Transparent, honest, equal and accountable activity reporting with the awareness of its responsibilities towards its stakeholders.

Quality Focus

Maintaining the product and service quality offered to its customers at the highest level in accordance with international standards.

Creating added value

Providing added value to the country's economy and the agricultural sector with its domestic and international investments, products developed with a pioneering R&D approach, and services to popularize conscious agriculture offered to farmers.