GÜBRETAŞ, which uninterruptedly delivers plant nutrition products, which are an important input for the continuity of agricultural production during the epidemic period, to farmers, continues its agricultural consultancy activities to popularize conscious agriculture as planned.

GÜBRETAŞ, the leading company of the plant nutrition industry, which is one of the most important inputs in ensuring agricultural productivity, continues to demonstrate a performance above the targets it set for 2020, with the pace it increased even more during the epidemic process. The company, which made a reassuring statement to producers regarding fertilizer supply in March, has always supported farmers with its products and services, with the intense efforts of all units during the spring planting season.

GÜBRETAŞ, which managed to increase its sales volumes in the first half of the year compared to the previous year by continuing its production and product shipments uninterruptedly, started the new season at a fast pace by completing its preparations for autumn in the summer months.

“WE WILL CONTINUE TO FULFILL OUR PROMISE TO FARMERS”

Giving information about GÜBRETAŞ's activities regarding the autumn agricultural season, General Manager İbrahim Yumaklı said, "By making a public statement in the week when the epidemic measures were taken in March, he drew attention to the continuity of agricultural production for sustainable food access in the coronavirus epidemic, which also reflected in our country, and in this process, the transformation of our farmers' labor in the field into harvest." We announced that we would not cause any interruptions or disruptions in the supply of all kinds of fertilizers needed for We kept our promise by continuing the production and shipment of fertilizers during the planting and maintenance phases in agricultural areas until May. "Thanks to the trust and confidence of the producers in the GÜBRETAŞ brand, we achieved successful operational results in the first half of the year," he said.

Stating that GÜBRETAŞ is one of the first companies to take early precautions and take action against the epidemic with the Infectious Diseases Action Plan prepared by the in-house working team, İbrahim Yumaklı said, "In this process, all our employees and all our stakeholders with whom we are in contact should prioritize the measures taken against the virus epidemic and protect their health." we gave. We ensured protection against epidemic risks by installing the necessary warnings and preventive equipment in all our locations. "While we have been taking steps towards the transition to the new normal since the summer period, we continue to implement our measures against the virus with the same sensitivity," he said.

Stating that on this occasion, it is necessary to commemorate the producers who contributed to agriculture with gratitude and respect, Yumaklı said, "Producers made great sacrifices to maintain agricultural production in this difficult period. Even on days when people could not leave their homes, they worked in their fields, vineyards and gardens. The producers who wanted to be rewarded for this sacrifice during the harvest were generally happy, except for a few products. Producers, who obtained the income they expected from wheat, barley, corn, tea and sugar beet, were more than satisfied with the income from sunflowers and hazelnuts. He evaluated the first season of the year by saying, "Despite the epidemic, fruit and vegetable producers had a positive period in terms of income due to exports."

“WE ARE THE INDUSTRY LEADER IN PRODUCT AVAILABILITY AND DIVERSITY”

Stating that they completed the necessary preparations for the autumn season, when agricultural production activities gained momentum in our country, in the summer, Yumaklı said, "We completed our necessary production and supply plans for the autumn planting season and started intensive shipments to Agricultural Credit Cooperatives and dealers as of September. We are working to fulfill our responsibility to ensure that all kinds of fertilizers that farmers need in the autumn are available and reach the fields on time. We have the broadest product portfolio in the industry, with both solid and liquid-powder fertilizers. "Among these products, plant- and region-specific products are also offered to farmers across Turkey for high efficiency in agriculture," he said.

Yumaklı stated that they faced intense demand in all fertilizer groups because there is a high level of trust in the quality of GÜBRETAŞ among the producers, and stated that they took production and logistics actions to meet this, adding: "Our sector has successfully managed this painful process by complying with the measures since the beginning of the pandemic. In accordance with our mission to ensure product availability regardless of any restrictions, we have ensured that all kinds of chemical fertilizers needed by producers are available in season and supplied in the last 9 months. "For the sustainability of agricultural production and continuity of food supply, we aim to meet the fertilizer needs of our farmers, as in the spring, by mobilizing all our operational capabilities in the last quarter of the year."

“OUR ACTIVITIES TO DISSEMINATE CONSCIOUS AGRICULTURE CONTINUE AT THE SAME SPEED”

Stating that GÜBRETAŞ has been carrying out studies to guide agricultural producers on conscious fertilization and good agricultural practices for years, İbrahim Yumaklı said, "In line with the mission of increasing agricultural productivity and adding value to the soil that we have been pursuing as a company since our establishment, we also work with our R&D studies and activities to popularize conscious agriculture, as well as our products." We provide added value to agriculture. In this context, in recent years, our field teams have been going to producers' lands all over Turkey and providing free agricultural consultancy services with different methods and channels. "We are happy to support producers anytime and anywhere with activities such as farmer training meetings, creating effective fertilization recipes, mobile applications, hotlines and model production areas for the spread of conscious agriculture," he said.

Reminding that this year they established model production areas for 17 different agricultural products, from hazelnuts to sunflowers, from potatoes to corn, at 29 locations across Turkey, Yumaklı stated that harvests that made producers happy were made in these trial fields. In this context, stating that results above the yield average of Turkey and the region were obtained in the relevant locations, General Manager Yumaklı said, "In these studies, which we carried out hand in hand with some producers determined in different provinces of Turkey, the development of the plant in the field is carried out by GÜBRETAŞ field teams at every step, starting from pre-planting and continuing until harvest. "It was closely monitored and consultancy was given to the producers," he said, emphasizing that thanks to these practices, they ensured that conscious and balanced fertilization became widespread among producers.

INTEREST IN COUNSELING CHANNELS INCREASED INCREASED DURING THE PANDEMIC PERIOD

Stating that GÜBRETAŞ has been providing agricultural consultancy services to producers by using the possibilities of current technology for a long time, in addition to its widespread field activities, İbrahim Yumaklı said, "In this context, as a company, we have launched the first mobile application in the sector regarding conscious fertilization and consultancy lines operating as a call center, and offered them to the service of agriculture. GÜBRETAŞ EGP (Effective Fertilization Program) mobile application, which contains plant nutrition recommendations prepared by our agricultural engineers for more than 50 agricultural plants grown in our country, can be easily downloaded to mobile phones and accessed at any time. Our EGP mobile application has dynamic content, including a video gallery about conscious agriculture and Ask an Expert sections where farmers can share their questions. "Thanks to the Producer Advisory Line and Whatsapp Advisory Line, our farmers who send us their questions about agricultural production by phone are given consultancy by our agricultural engineers who are experts in their fields," he said.

General Manager Yumaklı pointed out that the use of social media and digital channels by agricultural producers has increased exponentially as face-to-face communication has become difficult within the scope of epidemic measures due to coronavirus. Yumaklı said, "During the epidemic period, the interest of manufacturers in these digital channels increased 3 times compared to the same period last year. As a company, we have effectively used the digital channels, in which we have invested in infrastructure for years, for the benefit of farmers. Our expert agricultural engineers informed producers about agricultural production until midnight during the March-May period. It is difficult for our field teams to work from home

ALL ACTIVITIES CONTINUE AT THE SAME SPEED

This year, despite the global pandemic, GÜBRETAŞ continues its investment activities as well as operational activities for farmers in accordance with the targets set at the beginning of the year. The company continues to make facility investments as planned, which will add value to the sector and strengthen the service quality it offers to manufacturers, while also adding new steps to the projects it has developed in the field of R&D.

GÜBRETAŞ, whose operational and financial success in recent years is reflected in its share performance in Borsa Istanbul, started to be traded on the BIST-30 index, which was created to measure the joint performance of the 30 companies with the highest transaction volume and market value among the companies on the stock exchange, as of October 1.